Connect Play

Product Strategy

About the Project

This project started as an ideation phase for a game company that was looking to expand beyond developing games into building a service for gamers. Our role was to explore user needs, market trends, and new value propositions that could connect entertainment with everyday experiences. The challenge was to define what kind of product could truly be useful, engaging, and scalable for different types of users.


ConnctPlayer
ConnctPlayer
ConnctPlayer

Result

We delivered a product concept and strategic direction that shaped the foundation for a new platform. The outcome was a clear vision of how the service could work for both gamers and wider audiences, with a simple, engaging user journey at its core. This provided the company with a validated idea and roadmap to move from exploration into building a practical, user-centered product.